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Brand variations help capture all relevant mentions across different spellings and contexts, while operating locations focus monitoring on your actual markets to avoid irrelevant data. Use the “What does your brand do?” and “What are you known for?” fields to describe your products or services, these brand descriptions help the AI understand your business model and generate accurate, relevant monitoring insights

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Why Does This Matter?

Valid Brand Detail configuration helps us understand how your brand should be identified, tracked, and represented across AI platforms.
  • Accurate AI Tracking – Ensures BrandRadar truly understands your brand, so every mention is counted correctly.
  • Reduce Noise – Filters out irrelevant data and false mentions, giving you clean, meaningful insights.
  • Reliable Insights – Provides a clear picture of how your brand is performing across AI platforms.
  • Prevent Gaps – Avoid missing important mentions or visibility due to incomplete brand information.
  • Spot Opportunities – Highlights real areas where your brand can gain recognition and impact in AI-generated answers.

Next: Competitor Configuration

Learn how to set up competitor tracking
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